Emma Isaacs Didn’t Have a Master Plan. She Built a Global Empire Anyway.

She just showed up, backed herself, and got to work.

Now, she runs Business Chicks, one of the largest networks for women in the world. She’s a best-selling author. An international speaker. And a mum of six. Yeah, six. Most people can’t manage a dog and a startup—Emma’s managing an empire and a small army of kids.

From Teen Hustler to Boardroom Boss

Emma started young. At 18, while most of her mates were still figuring out uni timetables, she launched her own recruitment company. Built it. Sold it. And then bought Business Chicks at 25.

She almost didn’t go to the event that started it all. “I hated the name,” she says. “Thought it was cheesy.” But she went. And what she found was something real. A room full of people who actually gave a damn. No BS. No ego. Just energy.

Not long after, she heard the business was up for sale. So she bought it. Took it from 200 members to over half a million, across multiple countries. No investors. No safety net. Just guts.

Winging It Works

Emma’s book, Winging It, hits the nail on the head. It’s how she’s always operated. “Overthinking kills momentum,” she says. “You talk yourself out of stuff before you’ve even started.”

Instead, she kept showing up. Made the next call. Sent the next email. Built the thing while flying it. It’s messy, sure—but that’s how real business gets built.

This mindset helped her navigate global expansion, economic downturns, and even a pandemic. When others paused, she pivoted. When things got chaotic, she kept moving.

Knows Her Numbers, Owns the Outcome

Emma isn’t just good at community building—she’s smart with money. “I check our cash position every day,” she says. “You’ve got to know where your business stands, or you won’t be standing long.”

She runs lean. Stays sharp. And makes sure her leadership team does the same.

That’s not a coincidence. It’s the reason Business Chicks didn’t just survive through market crashes and COVID—it grew.

Six Kids and Zero Excuses

Let’s be real. Running a global business is no small thing. Doing it with six kids under 12 is next level.

She gave birth to her last child in her living room. Livestreamed it to over 60,000 people. No filter, no fluff. Just raw reality. The kind of moment that says more about her leadership than any board meeting ever could.

“It’s hectic,” she admits. “But we roll with it. There’s beauty in the chaos.”

Real Advice from Someone Who’s Done It

Emma’s not here to sugarcoat. She doesn’t throw out clichés or pretend it’s easy. Her advice is simple:

“Only take advice from people who’ve done what you want to do. Not your uncle. Not your barista. People who’ve been in the trenches.”

She doesn’t waste time on doubters or drama. She builds, she leads, and she helps others do the same.

Why Emma Isaacs Deserves More Attention in Aussie Business Circles

Emma represents a new kind of entrepreneur—scrappy, driven, unapologetic. She didn’t inherit a company. She didn’t fake it till she made it. She put in the work and built something real.

Her story proves you don’t need an MBA or a massive budget to make a dent. You just need backbone, clarity, and a bit of chaos.

Image Credit: https://businesschicks.com/emma