How Tobi Pearce Built a Global Fitness Empire From His Lounge Room

That idea became Sweat a digital training app for women that now pulls in close to $100 million a year. Over 50 million women worldwide have used it. And it’s still growing.

From Piano Sales to a Fitness Powerhouse

Before Sweat, Tobi was working at a music store selling pianos. But he always had a thing for numbers and strategy. He was wired to build something bigger. He saw a gap in the market, backed himself, and went all in on creating a fitness platform that actually worked for people especially women who wanted flexible, on-demand training.

“We wanted to make it easy for women to train however they wanted, wherever they wanted. No barriers. Just results,” Tobi says.

He wasn’t chasing trends. He was building something real. More than 5,000 workouts, 13 expert trainers, and millions of downloads later, he’s proven that with the right mindset, you don’t need a flashy office or a fat investor to make it happen.

No Shortcuts, Just Hard Work

Bootstrapping a business from scratch isn’t glamorous. It takes time, patience, and a whole lot of grit. But Tobi stuck with it. He made the sacrifices most people avoid. And it paid off.

“It’s risky. It’s tough. But when you see your idea turn into something that changes lives, there’s nothing more rewarding,” he says.

That payoff put him on Australia’s Young Rich List before he turned 30. It also earned him a spot as a judge at The CEO Magazine’s Executive of the Year Awards.

Habits, Not Hype

Tobi’s secret to success isn’t magic. It’s habits. He’s big on discipline and staying consistent even when it’s boring.

“Habits run in the background. They’re what drive results over time,” he says. “Set the right ones, and everything else becomes easier.”

Every day, Tobi trains. Whether it’s lifting weights or rolling on the mat in jujitsu, staying active isn’t just for looks it’s how he keeps his head clear and his energy up. It’s how he leads, works, and shows up for his family.

Backing Aussie Grit

This is the kind of story we back at The Cultivator News. No silver spoons. No shortcuts. Just Aussie grit, hard work, and smart thinking. Tobi Pearce is proof you can build something huge from nothing but an idea, a bit of space in your living room, and a will to win.

As Australian business keeps evolving, it’s guys like Tobi who remind us what’s possible when you stop talking and start building.

Image Credit: https://www.linkedin.com/in/tobi-pearce-251918b1/?originalSubdomain=au