Jules Lund: From TV Star to Tech Trailblazer

By the time he was 23, Jules was already hosting a weekly radio show on The Today Network, fronting

music TV programs, and covering the X Games in Brazil, Malaysia, Spain and the US. He built his name with sharp wit, a bit of cheek, and a knack for lighting up the screen. Whether it was live events, reality TV, or a nine-year stint on Getaway, Jules was all in. He even suited up for Dancing on Ice and held court on the Logies red carpet for eight years running.

Then came the curveball.

After dominating Aussie TV and radio for over a decade, Jules made a gutsy move. He stepped away from the spotlight and launched TRIBE a tech platform that connects brands with everyday social media creators. Not big-name influencers, but regular people who’ve built an audience around what they love. It’s a straight-up marketplace where content creators get paid to post about products they already use. No fluff. No filters. Just authentic, word-of-mouth marketing that actually works.

What started in 2014 as a bold idea is now a global player. TRIBE has changed the game for brands who want content that hits harder and feels real. Jules went from hosting drive shows with Fifi Box and breakfast radio with Merrick, Sophie Monk and Mel B, to flying around the world speaking to ad agencies and Fortune 500 companies about where marketing’s headed next.

Here’s the thing Jules Lund didn’t come from tech. He didn’t raise eyebrows in Silicon Valley or roll out some pitch-deck cliché. He just saw what was missing and built something smart. And in true Aussie fashion, he backed himself and went for it.

Jules proves that you don’t need a traditional path to build something that matters. You just need guts, vision, and a willingness to do things differently.

Watch this space. Jules isn’t done yet.

Image Credit: https://radioinfo.com.au/news/jules-lund-is-set-to-return-to-the-airwaves-on-disrupt-radio/