The Aussie Engineer Taking Over Web3 Entertainment: Shan Kumar’s Redacted is Just Getting Started
Based in Melbourne, Shan is the brains behind Redacted, a no-nonsense Web3 platform that’s looking to dominate the entertainment datasphere. His mission? To turn Redacted into the Google AdSense of Web3 by connecting the dots between on-chain and off-chain data in a way nobody else has pulled off.
And he’s not bluffing.
Built for This
Shan's not your average crypto bro. He earned a full ride to Monash University, came up through Advanced Robotics Australia, and even put in time at Tesla’s Berlin gigafactory during the chaos of COVID. That’s where he sharpened his teeth real engineering, real pressure, real grit.
In 2016, he jumped into crypto early, riding the wave of ICOs like BNB. By 2021, he minted multiple Bored Apes on launch day. Back then, nobody outside Web3 really cared. Now those same Apes are going for six figures.
Godjira and the Grind
When NFTs started picking up, Shan became the face of Project Godjira, a Godzilla-themed NFT project that didn’t just join the race it lapped most of the competition. Prices hit 12 ETH, and the team generated over $10 million in whitelist value. That’s real money.
When the market tanked, they didn’t panic. Instead, they pivoted. Godjira turned into a consulting arm and helped 15+ projects hit the market. One of the big ones? Darewise, a project under Animoca Brands. Shan’s team helped them roll out a Bitcoin Ordinals collection that caught serious attention.
Redacted: All Eyes on Attention
Redacted came from one key idea attention is currency in Web3. And Shan’s building an empire on that belief.
With six products under its belt, Redacted’s already got more than a million users in its network. It’s a machine with real reach, and it’s just getting warmed up.
Some of the heavy-hitters in the ecosystem:
Magically – an NFT marketplace using AI to outsmart OpenSea and Blur. Over 30,000 monthly users already.
Maxis – a gaming marketplace with over 2,500 ETH in volume in the past 90 days.
MultiFarm – a token farming platform that’s pulled in over 400,000 users.
They’ve partnered with names like MON Protocol, DEXTools, Alphabot, and Qorpo World. Altogether, that’s over 2 million wallets in their orbit.
And they’re aiming bigger.
“We want to back 50+ projects by 2025. We’re not just building apps, we’re building infrastructure,” Shan says.
Real Talent, Real Tech
Redacted isn’t some hype squad of influencers and fast talkers. The team comes from Tesla, Kraken, Bank of America, LEGO real companies, real work. They’re using that horsepower to build serious Web3 tech.
Their ecosystem token RDAC ties it all together, rewarding users and powering the whole engine. Shan wants Redacted to be the tool every project uses to tag and target audiences. Forget cookies and banner ads this is data for the next era of the internet.
“We’re creating a full-stack data platform for Web3. Ad targeting, cross-platform insights, audience tracking built for the future,” he says.
Still Bullish, No Matter the Market
Even with liquidity drying up and retail investors stepping back, Shan’s not going anywhere.
“Web3’s growing up. The next step is solving real-world problems with decentralised tech. You figure that out, you’re sitting on a trillion dollar opportunity,” he says.
Bottom Line
Shan Kumar is the kind of founder the Aussie startup scene needs more of. Smart, sharp, and not afraid to get his hands dirty. With Redacted, he’s not just following trends he’s setting them.
If you haven’t heard of him yet, you will. This isn’t just another Web3 project. It’s the blueprint for where things are heading.
And Shan’s already a few moves ahead.
Image Credit: https://www.entrepreneur.com/
